Greece’s Tourism Boom Isn’t Translating Into More Spending

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Greece is seeing increased tourist traffic this year, but the rise in arrivals is not translating into a comparable boost in revenue for businesses and the wider economy.

Despite higher passenger numbers at Greek airports, retail stores and restaurants are not seeing the same increase in turnover. According to visitors, high prices are prompting them to make more cautious choices and limit their spending during their trips.

Where foreign tourists spend their money

Foreign visitors to Greece spend an average of €485 per person, with most of that money going toward accommodation and basic daily expenses.

About €218 is spent on accommodation, while another €145 goes toward food.

Domestic transportation accounts for approximately €58 per visitor, while just €43 is spent on souvenirs and other purchases.

Spending on cultural services is even lower, at approximately €21 per visitor.

The figures point to a shift in tourists’ spending habits, with visitors apparently cutting back on non-essential purchases and activities in order to manage the rising cost of their vacations.