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Προσθήκη του ot.gr στην GoogleGreece’s summer sales season ended with disappointing results for retailers, adding to a weak first half of 2026 and prompting calls for government measures to support businesses.
Only one in 10 businesses reported higher turnover than during last year’s summer sales, while six in 10 recorded lower sales, according to a survey by the Hellenic Confederation of Commerce and Entrepreneurship (ESEE).
Retailers said lower prices failed to attract consumers, who are directing more of their disposable income toward essential goods and services amid international pressures and heightened uncertainty.
The weak sales performance has raised concerns about the viability of businesses, with retailers looking to government measures expected to be announced at the Thessaloniki International Fair for relief from financial burdens.
“The negative results of the summer sales are being added to an already poor and discouraging first half of the year,” said Charalambos Arachovas, administrative director of ESEE’s Institute.
“The picture is disappointing, considering both businesses’ low sales and the steady increase in prices and operating costs,” he said, calling for
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