Edison Initiates Alter Ego Media Coverage With €7.1 Price Target

Edison Investment Research has initiated coverage of Alter Ego Media with a price target of 7.1 euros per share, backing the company as a potential “Greek champion” in the media and entertainment sector and pointing to significant upside for the stock.

In its report, Edison says Alter Ego has built an integrated ecosystem spanning television, content production, publishing, digital media and entertainment, positioning it as the only listed company offering direct exposure to Greece’s media and entertainment industry.

The core of the investment case, Edison says, is the group’s transition from a traditional advertising-led business model to a broader media and entertainment platform with multiple revenue streams. The expansion of its digital footprint, monetization of intellectual property rights, rollout of subscription services and push into live entertainment are seen as new growth drivers that also improve the resilience of the business.