Uber Eats Puts Greece Launch on Hold

Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης

Uber Eats is pulling back from a planned expansion into Greece and four other European markets, according to a Financial Times report, just months after formally registering a local subsidiary and signaling an imminent launch.

The company will pause its entry into Austria, Norway, Greece, the Czech Republic and Romania, the FT reported. The decision comes five months after Uber announced plans to expand its food delivery operations across Europe, targeting seven new markets as part of a drive to generate an additional $1 billion in gross bookings over the next three years.

Uber told the FT it decided to halt the expansion following what it described as the “tremendous success” of its launches in Finland and Denmark, saying it wanted to focus on sustaining momentum in its existing markets.

Industry sources, however, offered a different read. The pause, they said, could help smooth any EU antitrust review of Uber’s proposed acquisition of Delivery Hero, the German food delivery group, given the significant overlap between the two companies’ markets.