Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης
Προσθήκη του ot.gr στην
Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης
Προσθήκη του ot.gr στην GoogleEY Greece’s new survey points to cautious optimism alongside real concern over the challenges shaping the country’s business environment.
Entrepreneurs say they’re ready to increase hiring and investment, with a focus on digital transformation and artificial intelligence, but they still face major obstacles: bureaucracy, a shortage of skilled staff, and rising labor costs.
More Hiring and Investment, but Cautious Steps
Greek businesses appear to be entering a phase of more active moves aimed at growth and stronger competitiveness. According to the second edition of the EY Entrepreneurship Barometer Greece 2026, 53% of entrepreneurs say they plan to hire more full time staff.
At the same time, investment intentions look stronger than the average across the countries surveyed, with businesses focusing mainly on moves that can have a direct impact on their operations.
The top priority is digital transformation, with 63% of entrepreneurs saying they plan to invest in IT system upgrades, new applications, and software.
AI Enters the Workplace, but Investment Stays Limited
Artificial intelligence has become a core part of the business agenda, as
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