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Tue, Oct

Gen Z Is Returning to Movie Theaters

Gen Z Is Returning to Movie Theaters

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It has been a strong year for the movie industry and its revenues. Five films have already generated more than $1 billion at the global box office, while another three have surpassed $500 million.

Upcoming blockbusters such as “Avengers: Doomsday” and “Dune: Part Three” are expected to draw large audiences to theaters for what promise to be major cinematic events.

Although overall ticket sales remain below pre-COVID levels, the Economist says analysts expect the global box office to reach $35 billion this year, up 7% from 2025.

Theaters appear to be experiencing something of a revival, and younger generations are playing a significant role.

Many had feared that Gen Z and millennials would accelerate cinema’s decline by staying home and binge-watching Netflix, YouTube or TikTok. But in the United States, nearly 90% of Gen Z went to a movie theater in 2025, more than any other generation, according to Fandango, a ticketing website.

They went an average of seven times during the year, compared with 6.1 times for Gen X and 5.7

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