Greek Tourism Sustained Growth Since Pandemic

Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης

Greek tourism has kept up a strong, sustained climb since the pandemic — though not everyone has shared in it equally, according to a new Alpha Bank analysis, “Greek Tourism in 2026: Mapping Flows in the Post-Pandemic Era.”

After bouncing back quickly once the pandemic eased, Greek tourism went on to post record numbers for three straight years, from 2023 through 2025, in both arrivals and revenue. By 2025, arrivals were up 21% on 2019’s pre-pandemic record, and travel receipts had climbed 28%. That pushed Greece’s share of global tourist arrivals from 2.1% in 2019 to 2.5% in 2025.

Cruise tourism led the charge, with arrivals and revenue more than doubling since 2019 to reach all-time highs.