Greece Summer Sales Set to Begin on July 13

The countdown has begun for the start of this year’s summer sales across Greece, with consumers looking for respite from persistent inflationary pressures and retailers hoping for a boost in turnover.
The sales period is set to begin on July 13 and will run through August 31, with shoppers expected to actively pursue genuine bargains, particularly in clothing, footwear, and household electrical appliances.

Retailers will also have the option to open on the first Sunday of the sales season, July 19, with recommended operating hours between 11:00 a.m. and 6:00 p.m.

Price transparency remains a key issue during this year’s discount period. Under current legislation, businesses must clearly display both the original and the reduced price, allowing consumers to accurately assess the benefit of a discounted purchase. Any advertised discount percentages must also reflect genuine reductions and avoid misleading customers.