Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης
Προσθήκη του ot.gr στην
Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης
Προσθήκη του ot.gr στην GoogleWhat Gen Z, Millennials and Gen X buy, how much they spend and how they pay is laid out in the latest edition of Focus on Tech Life Tips, a report from Focus Bari on how online shopping is changing in Greece. According to the survey, 80% of Greek internet users aged 16 to 64 have made an online purchase in the past six months, with only small differences between generations: 76% for Gen Z and 82% for both Millennials and Gen X.
Millennials, aged 30 to 45, appear to set the pace for online shopping. They make the most purchases, 29 on average over a six month period, and also post the highest total spending, reaching 1,159 euros.
Gen Z, aged 16 to 29, made 27 purchases worth 868 euros over the same period, while Gen X, aged 46 to 61, made 23 purchases worth 986 euros.
The survey shows that while the categories people shop for overlap, each generation’s digital basket looks different. Clothes, shoes and delivery form a
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